Scott O. Hirsch rose from humble beginnings to become one of the pioneers of internet marketing. Hirsch has worn many hats throughout his lengthy career. Despite his long history as a leader in his field, Hirsch acknowledges that he didn't get to where he is without help and cites this recognition as a key component of his successful career. This is just one example of how Hirsch remains an industry leader by identifying opportunities that others do not.
Learn MoreHaving a 2022 digital marketing strategy will help your company make the most of all of the newest innovations and technologies. Some of the most important trends to be aware of include artificial intelligence and machine learning, mobile marketing, multi-channel marketing, and more. Mobile-first strategy Despite its name, being mobile-first isn’t as simple as building […]
Developing a brand identity is one of the most important aspects of running a business. You need to make sure that you are visually representing your business in everything you do. You also need to focus on the personality of your brand. Identifying your target audience Identifying your target audience is an essential part of […]
Building your company’s brand is an investment in your business. It’s easy to overlook it, but it’s essential. Follow these five steps to ensure you’re putting your best foot forward. First, you can start with market research. After that, create a style guide. Next, use visual vocabulary and create a visual dictionary of your brand. […]
If a person’s personal brand and the company’s brand are a good match, the person will work harder and care more about the company, which will lead to brand alignment, commitment, and love for the company. But for this perfect match to happen, the goals of both parties must be the same. People won’t work […]