5 Key Steps to a 2022 Digital Marketing Strategy

Scott O Hirsch

December 6, 2022

Having a 2022 digital marketing strategy will help your company make the most of all of the newest innovations and technologies. Some of the most important trends to be aware of include artificial intelligence and machine learning, mobile marketing, multi-channel marketing, and more.

Mobile-first strategy

Despite its name, being mobile-first isn’t as simple as building a mobile app. It requires careful analysis and a lot of data collection. Mobile-first processes can help companies develop new channels of business, improve customer experience and even address operational shortcomings. But what are the key steps to successfully adopting a mobile-first strategy?

The mobile-first concept can be a little daunting for a business owner. It’s important to think of it in a way that doesn’t entail a massive investment. Rather, it focuses on providing a smooth mobile experience. This can include offering users the ability to achieve their goals, ensuring speed and convenience, and making sure the app is easy to use.

Using a mobile-first strategy can help businesses tap into an untapped market. It’s also a way to make more efficient use of your marketing budget.

AI-driven advertising tools

Getting the most from AI-driven advertising tools can give your marketing efforts a boost. These tools can help your team process mountains of data, make the best use of your resources, and predict the most effective ad placements. They can also help you increase conversion rates and improve ROI.

Albert AI is an AI-based marketing tool that helps marketers identify customers at risk and optimize ad content across paid search platforms. It also works to allocate budgets and analyze audiences at scale. It has been featured in Forbes and the Wall Street Journal. It uses predictive algorithms to automatically update ads in real-time. Its self-learning software is also designed to optimize ad content for a wider audience.

Personalize is an AI-powered personalization tool that helps marketers create highly targeted campaigns. It uses an algorithm to identify the top three interests of customers. It then pinpoints the products and services that are most relevant for them. The algorithm is updated in real-time based on website activity. The tool can also recommend improvements, such as new content and headings.

Multi-channel marketing

Getting your customers to engage with you through multiple channels can be tricky. It’s all about targeting the right audience, the right place, and the right time. A good multi-channel marketing strategy can help you achieve this. The more channels you have, the more opportunities you have to engage your customers.

Multi-channel marketing has changed the way businesses communicate with their customers. It’s no longer enough to simply advertise your product on a website or in a brochure. Today’s consumers are demanding more. They want to be able to interact with your business on their terms. They’re also more likely to make a purchase after engaging with your brand on several channels.

One of the best ways to implement multi-channel marketing is by using social media. Today’s internet users have an average of 5.54 social media accounts. You can use this data to see where your audience is spending their time online and how they’re engaging with other businesses.

Video Marketing

Considering that most shoppers want more substantial content than ads, video marketing is one of the most efficient ways to deliver that content to them. In fact, videos are 53 times more likely to appear on the first page of a search engine. And as search engine algorithms become more intelligent, video marketing strategies will grow in importance.

While many marketers are still deciding whether video marketing is the best medium for their business, one thing’s for certain: it’s more effective than other types of content. Video can provide consumers with the information they need, and it can also help marketers establish and maintain relationships with their target audience.

Another way to boost your video marketing strategy is to include user-generated content. For example, if your brand has an interactive app, a video on how to use it is a fun way to engage with your target market.


Using chatbots as part of your digital marketing strategy is a great way to increase engagement and move leads along your digital marketing funnel. This type of automation can help you generate more leads, schedule sales call, and answer questions in real-time. It also gives your sales and customer service teams a way to engage with customers in a more personal way.

The first step in implementing a chatbot as part of your digital marketing strategy is to understand your target audience. By knowing where they are interacting, you can better prioritize the channels to use. Also, create a welcome message that sets expectations and engages users.

You should also consider the questions customers are likely to ask. These questions can be used to guide your bot’s future development.