Tips for Successful Rebrand – Develop a Rebranding Framework

Scott O Hirsch

August 26, 2022


Before starting a rebranding campaign, it’s essential to set clear goals and a clear vision. A brand’s vision is a picture of what you want it to be and how you want people to feel. To guide your new branding efforts, it can also be helpful to make a “persona” of your ideal customer.

Make a plan for rebranding.

When a company wants to change its image, it should use a structured framework for rebranding. The framework should clarify how the new branding will affect each deliverable. The framework should also think about the different ways that customers and clients interact with your brand. Ideal, you should make a complete list of all the things you could use to rebrand.

Finding the right audience should be the primary goal of rebranding. Don’t just take a guess. Ask the people you want to reach what they think, and make changes based on what they say.

Identify a new target market.

For a brand to do well, companies need to know their target market tastes and trends among consumers are constantly changing. Rebranding helps businesses keep up with the times and compete with new brands. The key is finding your new target audience and developing a new plan to attract and keep them.

There are many reasons for a brand, such as legal requirements, a new marketing team, or a desire to make the message easier to understand. However, you must research to find a new target market and audience regardless of why you want to change your brand. To find a new target market, it’s essential to do a survey or hold a focus group. This information will help you determine your target market and what they want and need.

Describe your perfect customer.

One way to build a strong business brand is to describe your ideal customer. This is a sketch of a made-up buyer who can help ensure that your marketing messages and content meet their needs. 

Customer personas help you figure out what your business needs and can help you plan and budget for your marketing. For instance, your ideal customer might use sites like Facebook and Instagram. To reach this kind of audience, you might want to make videos that are of high quality.

Creating a profile of your ideal customer helps you connect with your target market and boost sales. Knowing who your user is, you can better understand what they need and what hurts them. In addition, tests can help you determine where your ideal customer might be and how you might meet them.

Update all points of contact with customers with your new brand.

First, look at where your customers already interact with you to see what needs to be changed. Whether it’s an eCommerce site, a website, or an email newsletter, these are important ways to connect with your customers. Websites and landing pages are how most customers interact with businesses.

When improving your brand identity, it’s essential to ensure that the new branding is used everywhere your customers see it. So not only should these touchpoints match your brand, but they should also look good and be easy for customers to understand. Here are some ideas on how to make a good plan.

Tell people about your new message.

Planning is needed to come up with a new brand message:

  1. You need to do a lot of research to determine which messages and traits to keep and which to eliminate. Your plan for rebranding should take into account how customers see your business.
  2. Make a schedule with all of the steps of the project. Set challenging and soft deadlines and give key team members responsible for specific tasks.
  3. You must figure out the best way to get your new message and brand across to the people you want to reach.

Whether changing your company’s logo or website, make sure your target audience knows your new message. Make sure to explain why the change is being made. This will make it easier for customers to adapt to the changes. For instance, you might want your customers to follow you on social media or change their login information. Or, you can change the name of your whole business without telling your customers.